On the Importance of Color in Our Life #AMCoffee

Importance of Color
Delightful Reminders In Life


Importance of Color

The color cannot be underestimated in our lives. Wherever we go, whatever we eat, whatever advertisers try to sell to us – we see color. Lots of color.

Color plays a vital role in our individual life and in life as a society at large. We can say pretty firmly that color rules the world. It can sooth or irritate our vision. It can inspire new thinking and creativity or ruin the entire impression. It can raise blood pressure or suppress our appetite.

Color is taken seriously by the corporations who do care how their brand, their products make a connection in people’s subconscious mind. Logos, business cards, product packaging – every little detail is scrutinized and approved before mass production.

Let’s be curious today and check out some of the fun and intriguing facts about colors!


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  1. Laura, Celebrate Woman Today says


    Color Increases Attention

    The study by researchers at Oxford University shows that participants who were shown the image in color, as opposed to blac-and-white, performed five to 10 percent better. The study found that other factors like duration of exposure to the image did not play a more important role. That may be because COLOR INCREASES ATTENTION.

    Companies – 90% of them – believe that color assists the to attract customers and retain them.

    What researchers say, color works in “mysterious ways,” meaning that how the color works and really may not be understood by our conscious mind.

    Here are some interesting facts on the connection between color and marketing:
    Source: Secretariat of the Seoul International Color Expo 2004

    92.6 percent said that they put most importance on visual factors when purchasing products. Only 5.6 percent said that the physical feel via the sense of touch was most important. Hearing and smell each drew 0.9 percent.

    When asked to approximate the importance of color when buying products, 84.7 percent of the total respondents think that color accounts for more than half among the various factors important for choosing products.

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    • I believe Color does entice you more! I notice when I’m shopping etc if the section is decorated I am drawn to that…if its boring and blah i walk away! Im in that percentage of that group I love color It can change your mood!

      • Laura, Celebrate Woman Today says

        It’s fun to see how different businesses use the color in dressing their windows.
        Some of them do it more profoundly than others! he he

      • I to do believe this to be true bright colors do attracts us to things to get our attention

        • Laura, Celebrate Woman Today says

          It’s not just attracting us. There’s a very deep “motivation” going on in our subconscious mind that researchers cannot explain yet.
          The color affects our mood, appetite, our drive, our desire – the entire BEHAVIORAL MODEL we live daily.
          Such a powerful things indeed.
          We, ourselves, without knowing the power of color, JUST LOVE OR PREFER this or that color in general or no a certain day.

    • I agree, when I was younger and didn’t know any better, I probably did buy the more colorful box because it looked better. I know the kids are picking out cereal because of the graphics on the box.

      • Laura, Celebrate Woman Today says

        Agreed, Karen.
        That is why there’s always an Ethical point of view that needs to be taken into account when we sell something to kids, especially.

    • The industry brings in color to entice children. Like Fruit Loops for instance.

    • Amanda Alvarado says

      I believe this! It is especially obvious in items marketed towards kids!!

  2. Laura, Celebrate Woman Today says

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    Color Increases Memory

    A picture with natural colors may be worth a million, memory-wise. Psychologists have documented that “living color” does more than appeal to the senses. It also boosts memory for scenes in the natural world.

    By hanging an extra “tag” of data on visual scenes, color helps us to process and store images more efficiently than colorless (black and white) scenes, and as a result to remember them better, too.

    Source: The findings were reported in the May 2002 issue of the Journal of Experimental Psychology: Learning, Memory and Cognition, published by the American Psychological Association (APA)

    “The Contributions of Color to Recognition Memory for Natural Scenes,” Felix A. Wichmann, Max-Planck Institut für Biologische Kybernetik and Oxford University; Lindsay T. Sharpe, Universität Tübingen and University of Newcastle; and Karl R. Gegenfurtner, Max-Plank Institut für Biologische Kybernetik and Justus-Liebig-Universität Giessen; Journal of Experimental Psychology – Learning, Memory and Cognition, Vol 28. No.3., 5-May-2002

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    • Wow that is intriguing to know wow how we never think about that until you bring. It to our attention

      • Laura, Celebrate Woman Today says

        Now, every time you see something colorful – you will remember better!!!

        • Well Laura I don’t do too many bright sparkly colors I like wearing darker clothes blacks my choice for shirts especially when I’m working out in the garden

          • Laura, Celebrate Woman Today says

            Take a look at your towels, your bed sheets, your home decor.
            Your preference of color may be different, yet you do make those choices because they suit you and make you feel the way you want to feel – IN YOUR COMFORT ZONE!

    • I was thinking about childrens products, how colorful they are. We are actually doing something good by buying the kids neon products.

    • Come to think of it. The old black and white pictures of childhood are not as vividly remembered as the colored ones.

  3. Laura, Celebrate Woman Today says


    Color and the Senses

    92% Believe color presents an image of impressive quality
    90% Feel color can assist in attracting new customers
    90% Believe customers remember presentations and documents better when color is used
    83% Believe color makes them appear more successful
    81% Think color gives them a competitive edge
    76% Believe that the use of color makes their business appear larger to clients

    Source: Conducted by Xerox Corporation and International Communications Research from February 19, 2003 to March 7, 2003, margin of error of +/- 3.1%.

    Although the olfactory sense was a human being’s most important source of input in the pre-historic era, sight became our most important means of survival. Furthermore, as hunters and gatherers in the early days of our evolution, we experienced a variety of colors and forms in the landscape. This has become part of our genetic code.

    In our current state of evolution, vision is the primary source for all our experiences. (Current marketing research has reported that approximately 80% of what we assimilate through the senses, is visual.)

    Our nervous system requires input and stimulation. (Consider the effects of solitary confinement in jails.) With respect to visual input, we become bored in the absence of a variety of colors and shapes. Consequently, color addresses one of our basic neurological needs for stimulation.

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    • Think about if we lived in a black and white world. So sad, for people who are color blind.

    • That’s why in a business what colors you choose really do matter. As people say they perceive them.

    • Amanda Alvarado says

      I know as a teacher, when students do a project and it’s done in black and white, when they present the kids don’t pay much attention. When it’s done in color, they tend to pay more attention and learn more.

  4. Laura, Celebrate Woman Today says
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  6. Laura, Celebrate Woman Today says


    Color by NUMBERS

    Color Engages and Increases Participation

    Ads in color are read up to 42% more often than the same ads in black and white (as shown in study on phone directory ads).
    Source: White, Jan V., Color for Impact, Strathmoor Press, April, 1997

    Color Informs

    Color can improve readership by 40 percent 1, learning from 55 to 78 percent 2, and comprehension by 73 percent 3.

    (1)”Business Papers in Color. Just a Shade Better”, Modern Office Technology, July 1989, Vol. 34, No. 7, pp. 98-102
    (2) Embry, David, “The Persuasive Properties of Color”, Marketing Communications, October 1984.
    (3) Johnson, Virginia, “The Power of Color”, Successful Meetings, June 1992, Vol 41, No. 7, pp. 87, 90.

    Color Attracts Attention – Frequently Cited “Facts”

    Tests indicate that a black and white image may sustain interest for less than two-thirds a second, whereas a colored image may hold the attention for two seconds or more. (A product has one-twentieth of a second to halt the customer’s attention on a shelf or display.)

    People cannot process every object within view at one time. Therefore, color can be used as a tool to emphasize or de-emphasize areas.

    A Midwestern insurance company used color to highlight key information on their invoices. As a result, they began receiving customer payments an average of 14 days earlier.

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    • Interesting info. Now days even businesses are more colorful in office space. Thinking back to the 50s where all offices where black and white , no personality.

    • I wonder why we always type in black on a white screen so much. Wouldn’t color be better by these reports?

    • Amanda Alvarado says

      Interesting! I know when I am lecturing, I make sure I highlight or change the color on the parts I want the students to remember and write down – the important stuff!

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